book advertising


book advertising
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English-Russian library and information terminology dictionary. 2014.

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  • advertising, influence of —    Advertising is used for a variety of purposes: to attempt to persuade consumers to buy goods, change the image of a commodity or service, induce brand loyalty, encourage retailers to stock particular products, sell political ideas, or keep… …   Encyclopedia of contemporary British culture

  • advertising — in the broadest sense of making goods publicly known developed as early as commodity exchange took shape in human society. In China, as elsewhere, the earliest medium of advertising was oral and even musical. The Book of Odes recorded an entry in …   Encyclopedia of Contemporary Chinese Culture

  • Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… …   Wikipedia

  • advertising — / ædvətaɪzɪŋ/ noun the business of announcing that something is for sale or of trying to persuade customers to buy a product or service ● She works in advertising or She has a job in advertising. ● Their new advertising campaign is being launched …   Marketing dictionary in english

  • Book of the Month Club — The Book of the Month Club (founded 1926[1]) is a United States mail order book sales club that offers a new book each month to customers. The Book of the Month Club is part of a larger company that runs many book clubs in the United States and… …   Wikipedia

  • Book cover — A book cover is a protective covering used to bind together the pages of a book. Beyond the familiar distinction between hardcovers and paperbacks, there are further alternatives and additions, such as dust jackets, ring binding, and out dated… …   Wikipedia

  • book marketing —    Sophisticated forms of book marketing are a relatively recent phenomenon. The prevailing notion of publishing as a gentlemanly profession, in which the love of literature was more important than profit, and the widespread belief that books… …   Encyclopedia of contemporary British culture

  • book paper — noun : a paper suitable for printing books, magazines, and advertising matter including many grades of plain and coated papers but excluding newsprint …   Useful english dictionary

  • Criticism of advertising — Advertising is a form of communication intended to persuade an audience to purchase or take some action upon products, ideals, or services. While advertising can be seen as necessary for economic growth, it is not without social costs.… …   Wikipedia

  • trade advertising — Advertising that is aimed at members of the distribution channel of a product or service rather than at the consumer. It is sometimes advantageous to draw the attention of the trade to a product either in addition to consumer advertising or… …   Big dictionary of business and management

  • Confessions of an Advertising Man — is a book by David Ogilvy (ISBN 1 904915 01 9). It is considered de rigueur reading for all advertising professionals. Mr. Ogilvy was partly an advertising copywriter, and the book is extremely clearly written, as though the entire book was… …   Wikipedia

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